
Starobrněnský šenk
Strategy · Web design · Copy
A new identity and website for a commercial laundry serving hospitality businesses in the Krkonoše mountains.

[01]The challenge.
Prádelna Krkonoše was a new laundry business with no website or visual identity yet.
They needed a way to introduce their services to hotels and guesthouses in the region. My job was to give the business a recognizable look and make it easy for potential customers to understand the offer and get in touch.

[02]The approach.
Before designing anything, I thought about what a hotel or guesthouse would want to know: what can the laundry take care of, how does it work, and where can they collect? Those questions shaped the structure of the site.
I kept the visual style clean and approachable. The aim was to give the new business its own look without getting in the way of the information.
[03]The solution.
I created the identity and built a website that explains the service and helps visitors get in touch.
I brought the type, colors and graphic elements together into a simple identity the business can use across its website.
The site explains the services, who they are for, how the laundry process works and where collection is available.
The site works on desktop and mobile, with clear buttons and an enquiry form for anyone who wants to ask about the service.

[04]The outcome.
Prádelna Krkonoše now has a visual identity and a website to introduce the business to potential customers.
Visitors can see what the laundry offers, find out how it works and send an enquiry. I designed and built the site from scratch, with layouts for both desktop and mobile.
“Jonas quickly understood what we needed and kept us in the loop the whole way through. The finished website looks great and, above all, it makes sense to our customers.”
