Prádelna

Making a regional B2B laundry service look as reliable online as the service already was.

Year
2026
Industry
B2B laundry services
Client
Prádelna
Type of work
StrategyWeb designCopy
Prádelna website shown on a laptop in the Krkonoše landscape

A trusted regional service with a website that did not show it.

The business already had a strong reputation and long-term clients, but its website did not communicate the same level of reliability. Potential clients needed a faster way to understand the service and find the right contact.

Prádelna Krkonoše delivery van driving through the Krkonoše landscape

Make the offer clear from the first screen.

The new structure puts the service, audience and contact path first. Direct language, stronger hierarchy and regional photography give the company a more confident presence without making the website feel promotional.

Four audiences, one clear system.

Hotels, guesthouses, gastronomy businesses and cottages need different information. The challenge was to give each audience a focused route while keeping the overall navigation and visual language consistent.

A clearer digital presence for an already reliable business.

The finished website explains the offer sooner, gives every client group a direct route and reflects the practical confidence of the service itself.

Hotel service landing page from the Prádelna Krkonoše website

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